LIMRA’s latest annuity sales report highlights the leaders in the industry, showcasing how the annuity market continues to evolve. Comparing this with historical data, such as 2010’s top sellers, provides valuable insights into industry trends and performance.
Today’s Top Annuity Companies
The current landscape of top annuity providers includes household names and industry leaders recognized for their innovation, financial strength, and product variety. Recent LIMRA data shows that Athene, Jackson National Life, Corebridge Financial (formerly AIG Life & Retirement), Allianz Life, and New York Life dominate annuity sales across multiple categories. Here’s a snapshot of recent trends:
- Jackson National Life continues to lead in variable annuity sales, maintaining its status as a market heavyweight with products offering competitive benefits and investment flexibility.
- Allianz Life remains a powerhouse in fixed indexed annuities, offering consumer-focused products that deliver growth potential and income guarantees.
- Athene excels in fixed annuities, particularly single premium immediate annuities (SPIAs) and fixed indexed annuities, capturing the market with attractive rates.
- New York Life stands out in guaranteed lifetime income products, leveraging its strong mutual company status.
- Nationwide and Lincoln Financial Group remain key players in variable and indexed annuities.
2010 vs. Now: Key Comparisons
In 2010, Prudential Annuities led with record-breaking total annuity sales of $23.3 billion, driven by $21.7 billion in variable annuity sales. Today, while Prudential has shifted its focus, other companies have risen to the top with innovative product offerings.
Fixed annuities, which saw Allianz Life as the leader in 2010 with $7.1 billion in sales, are now dominated by companies like Athene, thanks to rising interest rates that have increased the appeal of fixed products.
The top 20 companies today account for a significant majority of total annuity sales, mirroring the 2010 statistic where they controlled 80% of the market, with similar dominance in the variable and fixed annuity segments.
Industry Trends and Insights
Variable annuities: Products with income riders and investment customization remain highly competitive.
Fixed indexed annuities: These continue to gain traction, particularly in a volatile market where downside protection is prioritized.
Rising interest rates: Higher rates have boosted fixed annuity sales, making them a popular choice for retirees seeking stable income.
If you’re considering adding an annuity to your financial strategy, it’s essential to explore products from today’s top companies, as they offer a range of features tailored to meet diverse retirement goals.
For personalized guidance or more information on leading annuity products, reach out to us here at AnnuityFYI.
